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How To Fail A Business Vol.2

Writer's picture: Mısra Dinibütün PişkinMısra Dinibütün Pişkin

Relying on Unqualified Advisors


Imagine a small startup in the technology industry, let's call it TechSolutions. The founder, John, has a close friend, Sarah, who has always been supportive of his entrepreneurial endeavors. Sarah has a background in marketing but lacks experience in the technology sector.



When TechSolutions faces a critical decision regarding their product launch strategy, John turns to Sarah for advice. Despite her limited knowledge of the industry, Sarah confidently suggests a marketing approach that worked well for a completely different type of product. John, trusting Sarah's judgment, decides to implement her recommendation without conducting thorough market research or seeking advice from industry experts.


As a result, TechSolutions invests a significant amount of time and resources into a marketing campaign that fails to resonate with their target audience. The product launch falls flat, and the company struggles to gain traction in the market. They realize too late that Sarah's advice was not based on a deep understanding of the technology industry or the specific needs of their target customers.


Had John sought guidance from qualified advisors with expertise in the technology sector, they could have avoided this costly mistake. These advisors would have provided insights into market trends, competitor analysis, and effective marketing strategies tailored to the industry. They could have helped TechSolutions develop a more targeted and impactful product launch strategy, increasing their chances of success.


This example highlights the importance of surrounding yourself with qualified advisors who possess the necessary industry knowledge and expertise. Relying on unqualified advisors, even if they are well-intentioned friends, can lead to misguided decisions and detrimental outcomes for your business. It is crucial to seek advice from professionals who understand the intricacies of your industry and can provide valuable insights based on their experience.



Relying on unqualified advisors can be a major downfall for any business. While it may be tempting to seek advice from friends or acquaintances, it is crucial to ensure that they have the necessary expertise and knowledge to provide valuable insights.One of the biggest risks of relying on unqualified advisors is that they may not have a deep understanding of the industry or market in which your business operates. Their advice may be based on personal opinions or limited experiences, which can lead to misguided decisions. Without the proper expertise, they may not be able to offer strategic guidance or help you navigate challenges effectively.

Another issue with relying on unqualified advisors is that they may not have a comprehensive understanding of the complexities of running a business. They may lack knowledge in areas such as financial management, marketing strategies, or legal compliance. This can result in poor decision-making and missed opportunities for growth.

Furthermore, unqualified advisors may not have the necessary network or connections to help your business thrive. They may not be able to provide valuable introductions or partnerships that can contribute to your success. In contrast, qualified advisors often have a wide network of industry professionals and can open doors to new opportunities.


It is important to remember that seeking advice from friends or acquaintances should not be dismissed entirely. However, it is crucial to evaluate their qualifications and expertise before relying on their advice. Consider their track record, industry knowledge, and relevant experience.


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