As Steve Jobs said; simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end, because once you get there, you can move mountains.
Simplicity always wins in time. As, we spend more time connecting and experiencing, and less time figuring things out, simple becames the best for all. With less clutter, there’s more time for us.
It so fascinating for me, how simple can be so much harder than complex. Whether it’s me attempting to figure out just the right words to use to get my point across, or a painter figuring out the perfect placement for a single brushstroke. This always takes a lot of work for a seemingly small amount of content to keep your point focused.
When trying to be simple and clear;
1) Never water down your message…make it more memorable by confining key takeaways to 3-4 items. Overwhelming the user is generally not a good thing…
2) Prioritize…If you’re not careful, pretty soon everything becomes a key takeaway; and when everything is important, nothing is important.
3) Be the filter…You have to become the filter, and determine what the priorities are for your audience; let them take it from there, and create their own experience and connection. You’re aiming to make a personal connection with them, helping them navigate.
Do the important foundational work, stay out of the way of the message, let your audience get it.
4) Always remember: Less is more!
Thnx for your time friends.
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